Amy Francetic is a recognized authority in the wireless business helping to produce DEMOmobile 2002, the annual executive conference focused on products and technologies that are shaping the mobile and wireless technology marketplace.

Drawing upon a decade of experience in consumer and wireless technology, she helps select the products and companies for the annual technology and product launch event and analyzes industry trends and opportunities to be included in the conference program. Francetic previously led the wireless practice for Cheskin, a strategic research and consulting company where she consulted to networking, wireless device makers, and software clients that included Microsoft, Metricom, Motorola, and Thomson Multimedia.

Prior to Cheskin, Francetic was CEO and Co-Founder of Zowie Intertainment, a high-tech toy company funded by Paul Allen's Vulcan Ventures, whose critically acclaimed products Newsweek heralded as "the IT toys of 1999." The company was sold to Lego Systems, Inc. in April, 2000. In addition, Francetic produced top-selling interactive software products based upon blue chip family brands like Tonka™, Mr. Potato Head™ and Sesame Street™ for Hasbro Interactive and Electronic Arts.

Francetic was recognized as one of the "Top 100 Young Innovators in Technology" by MIT's Technology Review in November, 1999, for her work in the fields of videogames and high-tech toys. She is a well-known industry speaker at events including DEMOmobile 2001, Wireless Strategy 2001, Stanford University, CNN-FN, KRON-TV, and she is a regular guest on ZD-TV's technology panel, Silicon Spin. Francetic has been quoted in many business and trade publications, including the Wall Street Journal, the New York Times, the Los Angeles Times, Newsweek, and TIME. She holds a Bachelor of Arts in Psychology and Political Science from Stanford University.