LEFT BRAIN: Executive Marketing Communications and Technology Background

Sarah currently maintains active, trusted relationships with executive, creative, and press contacts including key players at MSNBC, Hollywood Reporter, Variety, Business 2.0, Red Herring, Parade Magazine, Wired Producers, The New York Times, Wall Street Journal, Museum of Television and Radio, Disney, Sony Pictures Home Entertainment, Netflix, Lions Gate Entertainment, InDigEnt, Sundance Channel, Sundance Film Festival, HBO/Comedy Arts Festival, etc.

Sarah was a member of the marketing group at Netflix, the world's premier online DVD rental company, where she oversaw the, "love of movies" brand, studio relations (publicity), and executive produced T.V. spots (using the Netflix film analyst James Rocchi) regarding movies and culture for CNN, MSNBC, NBC, BBC, NPR and thirty-six additional affiliates.

She positioned and managed the Netflix brand and corporate messages at the following industry events: The Cannes Film Festival, Toronto Film Festival, Sundance Film Festival, Tribeca Film festival, Palm Springs Film Festival, HBO Comedy Festival, and the Independent Spirit Awards.

At Netflix she was point for many of the major studio's publicity executives including Sony Pictures, Disney, and InDigEnt. Additionally at Netflix she produced on-site interviews interviews with: Adrien Brody, Keira Knightly, Robert DeNiro, Don Cheadle, Uma Thurman, Gweneth Paltrow, Regina King, Steve Buscemi, Brad Bird, John Sayles, and others.

Sarah is also an investor and partner with AuxoGlobal, an Investor Development firm that readies entrepreneurs and start-ups for multi-round outreach. Sarah works with AuxoGlobal clients to ready their brand for outreach to venture capitalists..

Prior to BvNW Group, Sarah managed corporate communications for Escalate. At Escalate she was part of the executive team that defined the ESP space. managed strategic relationships with financial and industry analysts including Goldman Sachs, Merrill Lynch, Deutsche Bank, Gartner Group, Jupiter, and Forrester Research.

Prior to Escalate she was an executive with Burson-Marsteller, the world's largest public relations firm. In their Technology Practice she managed strategic analyst and media relations programs for clients including, Sun Microsystems, Agilent, BEA, Escalate, Carclub.com, and others.

Sarah also developed and ran Burson-Marsteller's Influencer Program. She produced salons comprised of creative thought leaders, futurists, technologists, and policy advisors to discuss convergence in the new millennium. Advisors to and participants in these programs included Charlie Rose, Garrick Utley formerly of CNN, and the Erickson CyberLab.

RIGHT BRAIN: Creative Background

Sarah was born and raised in New York where her father helped to found The Living Theater, Judson Poets Theater and Theater for the New City. She is what they call a, "Theater Brat." But, luckily, she doesn't act like one. Sarah has been a member of, produced, choreographed and/or performed with legendary arts organizations including: Dancing in the Streets, The Ridiculous Theatrical Company, Bread and Puppet Theater, Judson Poets Theater, and The Theater for the New City. She trained as a choreographer with Viola Farber, David Gordon, Elise Bernhardt and Elizabeth Streb.

Sarah has also trained as a producer in New York and London. In 1990, She founded her first production company after training at the Royal Court Theater in London. Tightrope Productions, a multidisciplinary circus (formed of dancers, actors, martial artists, actors and non-actors) performed off-off Broadway in 1992. Her creative experiences have defined her worldview.

In 1992 Sarah saw virtual reality for the first time; she was soon hooked by virtual reality's unique use of space, and promptly moved to San Francisco. This passion led her to be part of teams that helped to define the positioning of key platforms and technologies including the Java platform (J2EE, JDK 1.0), Web Content Coordination Tools, (ESPs)E-Commerce Service Providers, Java based middleware, back-end technologies for the "mega-site", and virtual reality technologies including VRML.

In 2002, Sarah decided to found BvNW group to bind her experiences of two creative, yet distinct practices: art and technology. Her passion, and desire, is to help find and support the next "Charlie Chaplin." Chaplin brought the technology of the "flickies" into the new area of cinema, and helped to bring context, perspective and humanity to the technology of film through great skill, and innovation. It is BvNW Group's goal to help both their arts and technology clients reach for such heights: to use technology as a tool to help tell our contemporary story, and market technology in a way that is human.

Ms. Kornfeld received her B.A. from Sarah Lawrence College, and has had additional training at Columbia University, Burson-Marsteller University, Harvard Dance Program, and Aspen Music School

ADVISORY AND BOARD SEATS:

• AuxoGlobal, Board Member and Partner
• The Kitchen: National Art and Technology Network, New York, New York (Chair)
• CalArts: Center for Integrated Media, Los Angeles, California
• ZeroOne: Art and Technology Network, San Jose, California
• Vanguard Visions, Stockholm, Sweden.