Sarah Kornfeld
LEFT BRAIN: Executive Marketing Communications and Technology Background
Sarah currently maintains active, trusted relationships with executive, creative, and press contacts including key players at MSNBC, Hollywood Reporter, Variety, Business 2.0, Red Herring, Parade Magazine, Wired Producers, The New York Times, Wall Street Journal, Museum of Television and Radio, Disney, Sony Pictures Home Entertainment, Netflix, Lions Gate Entertainment, InDigEnt, Sundance Channel, Sundance Film Festival, HBO/Comedy Arts Festival, etc.
Sarah was a member of the marketing group at Netflix, the world's premier online DVD rental company, where she oversaw the, "love of movies" brand, studio relations (publicity), and executive produced T.V. spots (using the Netflix film analyst James Rocchi) regarding movies and culture for CNN, MSNBC, NBC, BBC, NPR and thirty-six additional affiliates.
She positioned and managed the Netflix brand and corporate messages at the following industry events: The Cannes Film Festival, Toronto Film Festival, Sundance Film Festival, Tribeca Film festival, Palm Springs Film Festival, HBO Comedy Festival, and the Independent Spirit Awards.
At Netflix she was point for many of the major studio's publicity executives including Sony Pictures, Disney, and InDigEnt. Additionally at Netflix she produced on-site interviews interviews with: Adrien Brody, Keira Knightly, Robert DeNiro, Don Cheadle, Uma Thurman, Gweneth Paltrow, Regina King, Steve Buscemi, Brad Bird, John Sayles, and others.
Sarah is also an investor and partner with AuxoGlobal, an Investor Development firm that readies entrepreneurs and start-ups for multi-round outreach. Sarah works with AuxoGlobal clients to ready their brand for outreach to venture capitalists..
Prior to BvNW Group, Sarah managed corporate communications for Escalate. At Escalate she was part of the executive team that defined the ESP space. managed strategic relationships with financial and industry analysts including Goldman Sachs, Merrill Lynch, Deutsche Bank, Gartner Group, Jupiter, and Forrester Research.
Prior to Escalate she was an executive with Burson-Marsteller, the world's largest public relations firm. In their Technology Practice she managed strategic analyst and media relations programs for clients including, Sun Microsystems, Agilent, BEA, Escalate, Carclub.com, and others.
Sarah also developed and ran Burson-Marsteller's Influencer Program. She produced salons comprised of creative thought leaders, futurists, technologists, and policy advisors to discuss convergence in the new millennium. Advisors to and participants in these programs included Charlie Rose, Garrick Utley formerly of CNN, and the Erickson CyberLab.
ADVISORY AND BOARD SEATS:
- AuxoGlobal, Board Member and Partner
- The Kitchen: National Art and Technology Network, New York, New York (Chair)
- CalArts: Center for Integrated Media, Los Angeles, California
- ZeroOne: Art and Technology Network, San Jose, California
- Vanguard Visions, Stockholm, Sweden.
EDUCATION:
Sarah holds a B.A. from Sarah Lawrence College, and has had additional training at Columbia University, Burson-Marsteller University, Harvard University and The Royal Court Theater, London, England.
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